Rio 2016 Releases the Official Pictograms for the Olympic and Paralympic Games

Apart from the 41 Olympic kinds of sports, the Committee for the Games Rio 2016 is the institution who has included the Paralympic Games for the first time

Since the first time they were designed - 1964 – in the Tokyo Olympics, the Olympic pictograms have become a tradition for the organization of the Games. The figures serve to disseminate sports, taking into account the host country\'s culture. This Thursday (7/11), the Organizing Committee of Olympics Rio 2016 launched their official pictograms for the next Games.

For the first time, the Paralympic Games have been presented through their own graphical icon, which makes Rio 2016 the Olympic edition with the highest number of pictograms until now. There are 41 Olympic sports and 23 Paralympic ones .

“This is one of our strengths in the Games’ history,\" said the President of Rio 2016, Carlos Arthur Nuzman.

The typographic concept was based on the letters and numbers used for creating the 2016 Logo, which bring together the Olympic and Paralympic concepts. The Source Rio 2016 , which guides the writings forming the Games’ logo, is based on the curves of the Rio de Janeiro.

\" The use of pictograms from now until 2016 will serve as a communication platform for the promotion of sports and attraction for partners; besides, it will define all the visual identity of the Games, including the decoration of the venues, signs, tickets, licensed products, among others, \" said the Brand Director of the Committee , Beth Lula.

The work was performed in 16 months, five of them having been submitted to the validation of the International Federations representing each sport, counting a total of 42 institutions. The Committee chose to form an internal designing team to create the main graphics of the Games, probably one of the most complex design projects in the world. Moreover, the designers were joined by 28 other colleagues who brought their contribution to the development of pictograms.

The pictogram highlighted the central image of this post is the judo’s. If you are interested in seeing all the pictures, you can find them attached to this article (go to the bottom page).