The Brazilian Judo Confederation Has Been Awarded the ABERJE Prize for Its Work on Communication during the London Olympic Games 2012
The Brazilian Judo Confederation has been awarded the ABERJE Prize 2013 in the Communication and Press Relationship category, considering Rio de Janeiro / Espírito Santo areas. The project “Country of Judoguis - Communication and Judo in the London Olympics 2012” has been among the national finalists; it includes cases from São Paulo, North/North-East, Minas/Center-West and South and on October, 11th, the BJC will be given in São Paulo the regional winner trophy. This is the most important Brazilian corporate communication award and the BJC was the only sports entity on the 16 category-list of the five regions.
“This is the recognition of the relevant work BJC has been doing since 2003. We have always believed in a friendly relationship with the press. This makes the whole difference and, together with a committed management with great outcome, helps the Brazilian judo be an active player on the national and international stage”, the BJC’s President, Paulo Wanderley Teixeira, analyzed.
The BJC project, involving the In Press Media Guide agency since 2003, shows the detailed communication process with the press during the last year’s Olympics, MPix contributing with relevant images.
THE CASE - Counting on important sponsorship and internationally reputed athletes, the Brazilian judo participated in the London Olympic Games as one of the main promising sports in bringing medals to the country. The “flagship” name given to Time Brasil by the leaders of the Brazilian Olympic Committee (BOC) when the team was in England caught the journalists’ attention, who started to be more and more interested in this sport.
How can the press get the right real image? What can the athletes avoid the “already winner” without hindering the press? How can be visible during the Olympic broadcast, trying to catch the attention of few journalists compared to many other dozens of sports and hundreds of athletes trying to do the same at the same time? How can journalists understand such complex rules and provide a more relevant broadcast showing all the details concerning the work done by BJC?
The strategy started from the close relationship between the BJC’s managers and coaches and the press agency. This made possible the development of different stages for different audience segments.
Therefore, the BJC developed a full kit and promoted some workshops for journalists, meetings with the sponsors’ press agency and the athletes and clubs’, meetings on the alignment with the communication department of the Brazilian Olympic Committee, participation of the videographers and photographers since the acclimation previous to the Games, appointment agenda in Sheffield, special interview routine in London (pre-post medals) and a different reception at the athletes’ arrival in São Paulo.
“The ABERJE Award if the most relevant Brazilian corporate communication prize and being the winner of such a disputed category as “Communication and Press Relationship” makes us proud. This proves that many hands-on for the judo promotion are the right approach” stated Manoela Penna, the partner-director of the In Press Media Guide, involved in the BJC’s communication department since 2003.
For more information, please access www.premioaberje.com.br/vencedores_esrj.asp
