In an Unprecedented Action within the Brazilian Sport, BJC Holds the Fourth Sponsors and Partners Workshop
This year’s topic are the opportunities arisen before the upcoming World Judo Championship from Rio de Janeiro
For the fourth consecutive year, the Brazilian Judo Confederation held last Friday (21/6) a \"Sponsors and Partners Workshop\" on its premises, located at the International Airport of Rio de Janeiro. The initiative, unprecedented in Brazilian sport, aimed to create a relationship between the BJC’s supporters, enabling an easier contact and the development of possible partnerships. Apart from that, the Workshop presented the results of their last twelve months’ investments. The meeting was attended by representatives of Sadia, Petrobras, Bradesco, Infraero, Mizuno, Scania, Cielo, which are alredy National Judo’s official sponsors, among others. There were about 40 people who packed the Meeting Room João Derly.
\"There is something more important than the brand put on shirts: the activation of the sponsorship, the relationship and interaction between all these clients and sponsors with their investments. I saw this project when I went to I Love Milan and I found out that, when they had promoted that meeting for the first time - ten years ago, there had been six sponsors attending it. In the last meeting, more than 80 companies participated. I believe that our model is walking towards this direction. In the first edition there were five partners, and today the events counts on 22 partners,\" stated the Marketing Director, Maurício Santos.
The event was also attended by Manoela Penna, BJC’s Director of Communication; Eric Beting, a journalist and an expert in sports marketing; Paulo Vieira, representative of the Ministry of Sport; and again, Maurício Santos. The opening was made by BJC’s President, Paulo Wanderley Teixeira.
\"We deliver accountability and transparency. By holding this event, we make sure everyone is in contact and show how we are applying the money; as a result, one can see this large number of people who are present here. This shows that we are on the right track, investing in a two-way action, “the President said. ”The important point of the World Championship is that it is the first major event of this Olympic cycle regarding our sport and the first one in Rio de Janeiro. I\'m sure the sponsors will not miss the opportunity to make their brands active and we are here to help them with whatever they need,\" he concluded.
Manoela talked about the importance of a close contact with the press and gave some details about the products under development for a wider brand visibility; she particularly emphasized the Judô em Revista, a BJC’s magazine. Paulo Vieira talked about the investment opportunities companies can take advantage of, according to the Sports Incentive Law and the investments made by the Sports Ministry during 2012.
\"Such an event aims to demonstrate effectively what has been done by the companies and what they really have, in terms of visibility. That is the main question. We can see that the BJC is a serious and focused confederation, which seeks investment for getting sports scores. Perhaps this demonstrates why so many sponsors want to get associated with this brand, the Brazilian Judo, which is far from being a common one. The confederation is responsible for its organization, its working, as well as making companies sure of their investments,\" said Paulo Vieira, Ministry of Sports’ representative and coordinator of the Sports Incentive Law.
On the other hand, Eric Beting, expert in sports marketing field and owner of the Sports Machine Blog, presented successful cases of sponsorship activation and gave tips on how sponsors can take advantage of BJC World Judo Championships Rio 2013.
\"I use to say that this meeting is an event that brings to sponsors a non-tangible benefit of sponsorship because you can get in contact with other companies and know what\'s going on within the other brands that are supporting the confederation. This is something unprecedented in Brazil because no other sports organization or club does with that their sponsors. It\'s one more return BJC brings to its supporters. This is, for sure, one of the secrets of judo success concerning sponsorship: be different, be nice to companies and bring alternatives to sponsors, \"he said.
Petrobras, the most recent partner of the national judo, attended the event. Thiago Luz, one of three company’s representatives at the meeting, highlighted the need to meet the other sponsors in order to avoid a possible conflict of interest.
\"For us it is important, as a recent sponsor, to participate in this event. We bring the experience of having worked with several other sports, including Olympic, within the program \"Petrobras Sports and Citizenship\" and now with the judo, within the \"Plan Brazil Awards\" valid by 2016. So, this meeting is a great chance to our seeing the work being done, interacting with other sponsors and knowing which actions can we do to activate the sponsorship. It is important to join forces so that the result is good for everyone. There mustn’t be any competition, but cooperation between sponsors, \"said Luz, project manager of sports sponsorship of Petrobras.
