BJC Release Their New Brand
The Brazilian Judo Confederation released on Wednesday, March 19th, at their headquarters from Rio de Janeiro their new branding and visual identity strategy. The branding, which was innovative and pioneer among sports entities, had been performed by the Saravah agency for nine months.
BJC’s new logo and position reflect the Brazilian judo values in a modern, impressive, memorable and leading way. Before getting to the brand essence - Prepared to win – five committees were involved as well as several interviews with Presidents of Federations, employees, athletes and last but not least, supporters, journalists, referees, coaches, among others.
“BJC’s new visual identity reflects our sport’s characteristics in a courageous and firm way. The main challenge we had to overcome was creating translating into image principles such as transparency, transformation, organization, overcoming, charisma, vibration, inspiration, youth combined with maturity” stated the BJC’s President, Paulo Wanderley Teixeira. “This brand means a special stage for us and its apex will by the Olympic Games Rio 2016”, he added.
BJC’s brand will be printed on the Judoguis used in competition, besides all the entity’s online and graphic contents.
“Under the essence Prepared to win, which enforces the planning and the increasingly relevant positive outcome of BJC and its national athletes, the new brand helps translate the Brazilian judo. This reflects the connection between tradition and Oriental techniques with the emotion and the bossa of the Brazilian culture. By this branding project, this sport will be more and more visible and recognized, consolidating as well its philosophy and values that do not stop on the tatami, but are lifelong lasting.” explains Cristiano Mansur, the CEO of Saravah.
